Ford Motor Company of Canada, Limited renews as title sponsor of World Curling Championships held in Canada
by Jeff Timson
Saskatoon, March 8, 2004
The Ford Motor Company of Canada, Limited has renewed its commitment to the sport of curling by extending its title sponsorship of world curling championships staged in Canada for the 2005 and 2006 seasons.
Ford also has a contractual option to continue as the event's sponsor for an additional three years. The agreement provides Ford with title sponsorship of the men's and women's events in Canada, as well as a prominent sponsorship position for the world championships taking place outside of Canada during that time.
In making the announcement, Roy Sinclair, President, World Curling Federation (WCF), said, "Naturally, we are very pleased to continue our association with a global leader like Ford as title sponsor of world curling championships in Canada. The WCF and curlers world-wide have enjoyed a great relationship with the company during the past 10 seasons and we look forward to working together for years to come, as curling continues to grow internationally, befitting an Olympic Winter Games sport."
Ford began its sponsorship of the men's and women's world curling championships in 1995, when the first Ford Worlds was staged in Brandon, Manitoba. Since then, the Ford World Curling Championships have been held in Hamilton, Ontario; Berne, Switzerland; Kamloops, British Columbia; Saint John, New Brunswick; Glasgow, Scotland; Lausanne, Switzerland; Bismarck, North Dakota and Winnipeg, Manitoba. The 2004 Ford Worlds is slated for Gävle, Sweden, April 17-25.
"Curling is a great sport enjoyed by Canadians in every province and territory in this country," said Mike Herniak, Vice President, General Marketing, Ford Motor Company of Canada, Limited. "We at Ford and the Ford and Lincoln dealers are pleased to continue the 10 year-long involvement with curling in Canada, both at the community and the national level. Curling, similar to Ford and Lincoln products, is truly, 'Built for life in Canada.' That is why this sponsorship is such a good fit."
"It is both exciting and rewarding for the Canadian Curling Association (CCA) to renew Ford, a world class corporation, as title sponsor for the world championships to be held annually in Canada," added Don Petlak, CCA President. "We've enjoyed an excellent relationship since 1995 in helping to stage successful world championships and very much look forward to continuing this partnership."
Beginning in 2005, the men's and women's championships will be conducted as separate events and will have 12 teams, instead of the current 10, battling for world titles. The 2005 Ford world men's curling championship will be staged in Victoria, British Columbia April 2-10, in the city's new arena which is currently under construction. Canada will be represented in Victoria by the winner of the 2005 Brier in Edmonton, March 5-13. The world women's championship will take place March 19-27 overseas, at a site to be announced by the WCF.
In 2006, the Ford world women's championship will be played in Canada, at a site and date to be announced, while the world men's championship will be in Lowell, Massachusetts, April 1-9.
In addition to title sponsorship of the world championships for the past decade, Ford has also sponsored the popular Ford Hot Shots in Canada, offering a new Ford vehicle to the winner of the curling skills competition which has annually preceded both the Scott Tournament of Hearts and the Labatt/Nokia Brier.
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